Buffett's Investing Plan for Personal and Self Investing - why it works
You can beat the Suits
Buffett's Investing Plan for Personal and Self Investing - why it works
You can beat the Suits
Wall Street does not want you to see this - the buffett plan
What Is the Best Way to Invest for the Long Term?
It’s the million-dollar question.
Start early, invest correctly, and you can become a millionaire — living a comfortable, financially independent life.
I’m living proof. My investing success allowed me to retire early from a successful IT sales career and achieve financial independence. But I did it the hard way — spending hundreds of hours learning about investing and investments. I’m here to show you a much easier and better way.
The investing landscape is a nightmare of high fees, complexity, and even con artists. There are dozens of investment firms and thousands of independent investment advisors vying to manage your money for a fee, steering you into some mix of stocks, mutual funds, ETFs, crypto, bonds, real estate, gold, international funds, private equity, hedge funds — even options trading services. You can go to college for finance and still not come away with a clear answer to the question:
My Journey
I began investing in the 1990s after reading One Up on Wall Streetby Peter Lynch. I spent countless hours researching and trading stocks. It paid off — during the 1990s bull market, I became a millionaire.
But when the market crashed in 2000, I realized managing a portfolio while balancing a demanding career and family wasn’t sustainable. I shifted to actively managed mutual funds — and over time, every one of my “carefully chosen” funds underperformed or blew up. Sound familiar?
Then, in 2018, I watched Warren Buffett speak at the Berkshire Hathaway annual meeting. He didn’t start by talking about Berkshire. Instead, he gave a lesson on the best way to invest for the long term.
He recalled buying his first stock in 1942 during World War II. Looking back, he said the best thing he — or anyone — could have done at that time was simply to invest $10,000 in a low-cost S&P 500 index fund and do absolutely nothing.
Had he done that, it would have grown to over $52 million.
No stock picking. No financial advisor. Just the right philosophy — buying a piece of American business and holding it, just as you would your home. Because, in Buffett’s view, American business has been — and will continue to be — the greatest wealth-creation engine in history.
The Buffett Revelation
I was blown away. The greatest investor of our time was recommending an incredibly simple strategy — saying it was the best way to invest for almost everyone, including large institutions.
No one had ever made investing this simple. But was he right?
I dug in. And the more I researched, the clearer it became:
Buffett was correct.
S&P’s own data confirms it: over the last 20 years, investing in a low-cost S&P 500 index fund has outperformed roughly 95% of professional money managers benchmarked against it.
Like Buffett, I realized I should have invested in a low-cost S&P 500 index fund when I bought my first stock — and simply added to it over time, doing nothing else.
I adopted Buffett’s approach for the majority of my own portfolio. Since then, I’ve averaged about 14% per year while doing absolutely nothing. Historically, you can expect around 10% annualized returns over the long term — simply by staying invested.
When I told my wife I’d found the “holy grail” of investing, she asked one simple question:
“What is an S&P 500 Index Fund?”
That’s when it hit me. There are millions of people who don’t know who Warren Buffett is — or what the S&P 500 represents — who could benefit from this philosophy. But if they don’t understand what they’re investing in or why it works better than anything else, they’ll never stick with it.
Why I Created This Website
I built this website to share what I’ve learned — the Buffett Plan — a simple, evidence-based approach that works for anyone willing to be patient and consistent.
Here, you’ll learn why it works, how to do it, and how to stay the course — no matter what the markets or media say.
It’s not about luck, timing, or secret tips.
It’s about following the same timeless strategy Warren Buffett recommends for his own family.
Start Here
Start here with Buffett’s 2018 investing lesson.
▶ The Warren Buffett Investing Plan
Then check out the blog and other resources to learn how to put this strategy to work for your future.
© 2025 Dan Mahoney | Disclaimer: I’m not a financial pro — just a self-taught investor sharing lessons from giants like Buffett. This is education, not advice. Investing has risks — talk to an advisor first.
Simplifying how to invest
The Quest
The Quest for the best way to invest