Vanguard's Ticker for the S&P 500, VOO - VOO and Chill
The Case for Buffett’s Recommended Investment Strategy
Warren Buffett is perhaps the greatest investor of all time. Now retired at age 95 and, in his own words, “gone quiet,” his greatest legacy may be educating the public—for free—on the best way to invest.
This site is dedicated to Buffett and his recommended investment strategy. Here, you will see Buffett himself making the case for that strategy, in both video and written form.
The rest of the site presents the proof that it works and provides everything you need to confidently implement it as a lifelong investment strategy.
▶ Watch Buffett make the case
▶ The Warren Buffett Investing Plan
Warren Buffett’s Investment Advice - In his own words
- When he purchased his first stock during WWII, the best thing he—or anyone—could have done was to buy the S&P 500 index fund.
- $10,000 invested in an S&P Index fund at that time would be worth a staggering $52 million in 2018.
- Think of investing in the S&P Index as buying and holding a piece of American business.
- One investment decision for your lifetime:
- You would never have to look at another stock quote or listen to another person give you advice.
- All you had to do was believe that America would do well over time. If America did well, American business would do well.
- If you listened to the doomsayers and invested in gold, you would have 1% of what you would have had investing in a productive asset like the S&P.
- We have operated in this country with the greatest tailwind at our back that you can imagine; it's an investor's heaven.
- You can't really fail unless:
- You buy the wrong stock.
- You get excited at the wrong time.
- But if you own a cross-section of America and consistently invest over the years, there's no comparison between that and:
- Owning something that produces nothing.
- Trying to jump in and out of stocks.
- Paying investment advisors.
- The only problem with this advice? Your friendly stockbroker would have starved to death, and you could have gone to their funeral to atone for their fate.
- The truth is, you would have been better off doing this than a very high percentage of investment professionals or active investors.
- It’s very hard to move around successfully and beat what can be done with a very relaxed philosophy.
- You don’t need to know about:
- Accounting.
- Stock market terminology.
- What the Fed is going to do next.
- None of that counts in a lifetime of investing.
- What counts is having a philosophy that you stick with and understand why you're in it.
Then explore the site to learn:
- Why owning a piece of American business has been a winning strategy for generations
- Why this solution was developed, after researchers in the 1970s discovered that professional money managers were not beating the market—the market was beating them
- The proof that it works, backed by decades of data
- Why it works and why it is likely to continue working in the future
- Why it is uniquely suited to long-term, buy-and-hold investing
- How Buffett won a $1 million bet that an S&P 500 index fund would outperform a collection of hedge funds
- How to prepare for inevitable market declines, including guidance from Peter Lynch on handling periods when stocks fall sharply
- Endorsements and testimonials from other legendary investors who independently reached the same conclusion
And much more.
One investment decision. One lifetime plan.
© 2025 Dan Mahoney | Disclaimer: I am not a financial advisor. I am a self-taught investor who worked in sales in the IT reseller solutions industry. After watching Warren Buffett—arguably the greatest stock picker in history—deliver an investing lesson, I asked a simple question: Why would he recommend a low-cost S&P 500 index fund for just about everyone?
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