Buffett's Investing Plan for Personal and Self Investing - why it works
You can beat the Suits
Buffett's Investing Plan for Personal and Self Investing - why it works
You can beat the Suits
Vanguard's Ticker for the S&P 500, VOO - VOO and Chill
The Buffett Long-Term Investing Solution
Warren Buffett Answers the Most Important Investing Question
What is the best way to invest for the long term?
Bet on America and American business. It’s a winning strategy. This site shows you how to invest in American business success in the most optimal way.
In 2018, at the Berkshire Hathaway Annual Meeting, Warren Buffett did something remarkable.
Instead of talking about Berkshire Hathaway, he opened the meeting by telling a simple story about buying his first stock during World War II. For the next 15 minutes, Buffett explained — in plain language — the best way to invest for an entire lifetime.
What followed may be the most valuable investing lesson ever given.
(Presented largely in his own words)
Warren Buffett’s Investment Advice
• When he purchased his first stock during WWII, the best thing he—or anyone—could have done was to buy the S&P 500 index fund.
• $10,000 invested in an S&P Index fund at that time would be worth a staggering $52 million in 2018.
• Think of investing in the S&P Index as buying and holding a piece of American business.
• One investment decision for your lifetime:
– You would never have to look at another stock quote or listen to another person give you advice.
– All you had to do was believe that America would do well over time. If America did well, American business would do well.
• If you listened to the doomsayers and invested in gold, you would have 1% of what you would have had investing in a productive asset like the S&P.
• We have operated in this country with the greatest tailwind at our back that you can imagine; it’s an investor’s heaven.
• You can’t really fail unless:
– You buy the wrong stock.
– You get excited at the wrong time.
• But if you own a cross-section of America and consistently invest over the years, there’s no comparison between that and:
– Owning something that produces nothing.
– Trying to jump in and out of stocks.
– Paying investment advisors.
• The only problem with this advice? Your friendly stockbroker would have starved to death, and you could have gone to their funeral to atone for their fate.
• The truth is, you would have been better off doing this than a very high percentage of investment professionals or active investors.
• It’s very hard to move around successfully and beat what can be done with a very relaxed philosophy.
• You don’t need to know about:
– Accounting.
– Stock market terminology.
– What the Fed is going to do next.
– None of that counts in a lifetime of investing.
• What counts is having a philosophy that you stick with and understand why you’re in it.
I had one question: Was Buffett right?
So I did the research — and discovered that everything Buffett said is supported by data, history, and decades of evidence.
Why This Site Exists
To let Buffett teach the strategy himself
And to show the evidence that proves he’s right
Watch Buffett Make the Case
Link to Buffett’s 2018, 15-minute lecture on how to invest
▶ The Warren Buffett Investing Plan
What You’ll Learn on the Rest of the Site
• Who Warren Buffett is and why his advice matters
• Why America has been the greatest wealth-creation engine in history
• Why the S&P 500 index fund was created — and what its creators discovered
• Why over 95% of professional money managers underperform it
• Why picking stocks is so difficult — even for professionals
• How the S&P 500 is actively maintained by adding strong companies and removing weak ones
• How Buffett won a million-dollar bet that the S&P 500 would beat hedge funds
• How to handle inevitable market declines without panic, explained by Peter Lynch
• Why investing legends like Charlie Munger, Charles Ellis, and Ed Thorp reached the same conclusion
• How the U.S. government is now investing $1,000 for every newborn using this same philosophy through Trump Investment Accounts
One Decision.
One Investment.
An Investing Lifetime.
© 2025 Dan Mahoney | Disclaimer: I am not a financial advisor. I am a self-taught investor who worked in sales in the IT reseller solutions industry. After watching Warren Buffett—arguably the greatest stock picker in history—deliver an investing lesson, I asked a simple question: Why would he recommend a low-cost S&P 500 index fund for just about everyone?
Simplifying how to invest
The Quest
The Quest for the best way to invest